Product
Numbers you can explain.
The dashboard shows open rate, reply rate, failure rate, and conversions next to the counts behind them. The definitions sit on the page so a percentage is not left to guesswork.
Mailwright product team · Updated 2026-10-05
Opens
An open is the first load of the tracking pixel at least 15 seconds after the send. Privacy proxies and security scanners can load that image without a person. Treat the open rate as a directional signal, not as a count of readers.
Replies and failures
Replies exclude out-of-office and bounce notices. Failures are sends the SMTP server did not accept. Conversions are the actions recorded for that campaign, not a revenue figure we estimate.